Chitrangada Singh was clicked as she unveiled a new joint ad for PETA and Joker at PVR Cinemas in Juhu, Mumbai.
Chitrangada Singh interacted with the media and said: “I know a lot of celebrities have in the past and are still supporting PETA and I always used to think how much do you really achieve — you have a press meet and a photoshoot is conducted — but I think the most important thing is awareness!”
The caption of the advertisement reads ‘What If Aliens Tested on Humans?’ and features Chitrangada in a bleeding state after an alien uses a syringe-like mascara wand on her eye. The ad was shot by ace photographer Atul Kasbekar. Chitrangada was styled by Mehak Oberoi and the digital imaging was done by Prashish More.
This joint initiative between PETA and Joker has also got a new name – PETAA (People for the Ethical Treatment of Aliens and Animals). “I think it’s a good idea for the consumer to be aware because then you can decide to boycott or not, support or not, certain companies which are still testing on animals”, said Chitrangada Singh.
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